GIVING TUESDAY CAMPAIGN

​Campaign results for The Children's Home of Pittsburgh's Giving Tuesday Digital Marketing and Fundraising Campaign.

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• Posted across 7 platforms throughout 15 days leading up to, on, and directly after Giving Tuesday.

• Harnessed video storytelling to harness the power video has in telling compelling stories. I recorded and edited a 3-minute full length video as well as smaller ‘reels’ for socials medias like Instagram.

  • These videos were well received by our audience, receiving positive comments, engagement, shares, and donations as a result. 35% of interactions on these reels were from non-followers, showcasing the ability for video to reach new audiences.

• In total these posts, emails and videos garnered 31,217 impressions, 711 engagements and raised $10,000.

• I utilized two different web pop ups to drive traffic from our site to the giving page.

This was an omni-channel multi-media campaign that harnessed video, content creation, email marketing, paid social media ad spend, website pop ups and board engagement.

For Giving Tuesday 2025, I led a digital campaign to raise $10,000 for the Children’s Home of Pittsburgh.