For The Children's Home of Pittsburgh's annual gala, I took an established logo and evolved it into a full branding ecosystem that extended across digital, out-of-home, and print. From the program and signage to billboards and social media, The Children's Home of Pittsburgh Gala theme was carried consistently across every touchpoint.

The campaign delivered a strong performance across channels:

• 41,005 email sends with average open rates ranging from 38% up to 68%

• Paid social driving 1,000+ landing page clicks at an average cost of just $0.31 per view

• Total social organic views reaching nearly 50,000 and total organic interactions surpassing 1,200

• 2 billboards, 4 website pop-ups, 4 paid ad campaigns, and a robust social media strategy supporting awareness and attendance

• A dynamic gala recap video that captured the energy and impact of the evening, shared with attendees and sponsors for stewardship, and repurposed to support future promotions and ticket sales.